When it comes to changes in Google’s indexing algorithm, I’m starting to get a complex. Pandas, penguins and hummingbirds are favourites in my household. The affable panda can do a lot of damage to rankings in Google’s SERPs – a business’ SEO efforts are turned into bamboo.
As a writer, however, the direction of the algorithm changes is exciting. Businesses can no longer afford to publish weak content that isn’t original and semantically self-conscious. The writer and the geek get to play. And we’re not talking ‘it’ – this is ‘kiss-chase.’
Whether you’re looking to publish regular articles, design a viral social media campaign, or rebrand your business, content marketing is about delivering informative content to help attract new customers.
You don’t need a PhD in particle physics either – you just need creative people who thrive on iterating over ideas to find the right solution for your business. A great copywriter helps. Naturally.