A senior work colleague once said to me: “You’re only ever as good as your team.”
Whether I’m working with a large production team, or with a solitary business stakeholder, that quote applies. Collaboration works.
I work on my own when I’m copywriting, but during the conception phase I like being with people. And water coolers.
I understand business and its need for great content. I’m also a reluctant consumer – I know what works and what annoys.
My creative strategy is to be succinct and honest: I’d hire me.