Imagine waking up one morning to discover that you’re mute. Words are jumping in your skull like grasshoppers trapped in a jar.
Now open the lid and set the words free. This is why you hire a freelance copywriter.
There will be no more grasshoppers fighting for air, just copy that communicates effectively and builds trust.
Words are important. Make sure your copywriter would tattoo that maxim onto their forehead if it wasn’t going to make them look like an idiot.
* No grasshoppers will be hurt during the production of your content.
Whether your campaign is targeting printed media, digital media, or both – you need a consistent message, and a copywriter who can adapt the content to suit the medium’s subtle nuances. Just don’t ask me to ‘market’ political manifestos.
I’m comfortable talking about concepts, negative space and Boolean algebra – I can work with art directors, designers and developers – it’s like spraying WD40 onto your digital work flow.