Producing digital content requires additional skills. As a programmer and copywriter, ‘digital’ is my second language.
(Copywriter && Digitally_Native) == Increased_Productivity.
Imagine your architect said: “Drawings are a waste of money – we’re just going to let the builder get on with it…”
Exactly. Don’t impose the same fate on your creative projects.
Search engine optimisation has evolved. Only a well devised content strategy, implemented by powerful copywriting, will suffice.
Ensure that your business is an ‘authority’ within its domain.